About Us

“Essentials by Jovan” began in 2007. For years, I had studied herbology and essential oils for personal reasons. I have always been interested and involved in natural living and have raised my two children accordingly. Shaiyan and Ayden were my encouragement and motivation to start introducing my homemade products to the public. As a biology and chemistry student, I began to read labels more carefully. What I found really surprised me. Natural products weren’t actually that natural and organic didn’t necessarily always mean the best. It was so confusing! Being a consumer can be confusing at times…but better be aware than not. Along with being a full time student and mother of two children, budget was also tight, as well. I simply couldn’t afford most of the products on the “natural” shelves . So, back to simplicity…I started devising recipes that were safe for my little ones. And I found simplicity Is far better than the fancy packaging and exotic foreign ingredients.

My journey began locally, because that is what is most important to me. Farmers’ markets, arts and craft fairs, holiday markets…this is where I met all of my favorite customers and others who are working in the community toward the same cause. I have really enjoyed working with the community, providing my products and services on a personal basis. This has allowed me to hear feedback and learn what is most important to YOU all! I have listened carefully and added on products throughout the years. And there are still more to come! I am so happy to say that as of 2012, my business will be my full-time job. I began my business on a small scale in the beginning and worked my way through a Molecular Biology degree, and now that I have graduated, I am excited to dedicate more of my time to research, more community work, and branching out in to your favorite local stores!

Thank you to all who have supported and encouraged me throughout the years. For such a new and small business, I have experienced wonderful success!

As I branch out in 2012, I would love to hear what your favorite stores are. Where would you like to be able to go to purchase Essentials by Jovan products?